Yūgenial is a holistic wellness brand that believes in potent botanical alchemy, clean science, transparency, consumer education and an integrative mind-body approach to health and wellbeing.

Our creations are


Yūgenial promote unity in diversity and understand that the human experience lies on a spectrum that is not confined to the borders of the binary. 


We work with brands that try to minimise their impact on the Environment as far as possible, by reducing plastic use and avoiding ingredients like palm oil and its derivatives.


Products are certified as safe to use without being tested on animals. They are plant-powered and vegan-friendly.


Good clean science is at the forefront of brands we choose to work with. We actively avoid anything listed in the Breast Cancer Awareness ‘Ditch the Junk’ Campaign including: parabens, triclosan, synthetic musks, PET, Phthalates and PFAS.


With a growing mental health epidemic whilst psychiatry remains in the ‘dark ages’, progressive research and compassionate care for a stigmatised process is close to our hearts. Yūgenial promote a holistic bio-psycho-social approach to systems science that extends an arm into the humanities and the existential.

We believe that we do not need to regress, in order to progress. Our ingredients include the best that mother nature has to offer, whilst still engaging with cutting edge, clean science and technology.

We are a boutique team offering the level of insight and care that comes with a more personal touch, as well as its accountability, quality, ethos and impact.

Yūgenial doesn’t focus on labels like ‘anti-ageing’. We prefer to focus on optimal health along with a holistic self-care regime and feeling the best version of oneself at any age. Ritualistic use aims to bring back some of the rhythm and ceremony that has been replaced by routine. Every individual is different and there is no one-size fits all approach to health.

You are a drop in the ocean, but also the ocean in a drop.

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