About the Founder

Yūgenial is my Meraki, a modern greek word meaning to do something with love, soul and creativity – to put ‘something of yourself into what you’re doing’. 

I come from a traditional, scientific background but after really immersing myself into the creation of Yūgenial, I came to appreciate some of the lost values in ancient wisdom and the art of ceremony, rhythm and tradition.

I had originally set out to create a brand that reflected our Western Culture – scientifically analytical, reductionist, rational and adopting a ‘no-frills’ approach. 

However I was brought back to the bigger picture and to the benefits of my Eastern roots, as I myself traversed the non-linear path to improved mental and physical wellbeing.

In an impressive, but pharmaceutical-driven healthcare system, potent plant based medicines are often underestimated, and lacking in quality and regulation. 

Alongside this, the transformative effects of the mind-body connection and it’s synergy with both conventional pharmaceutical and ‘alternative’ remedies, is equally underrated: 

the role of ritual, connection and imagination in stimulating the body’s self-healing mechanisms by leveraging nature, the mind and the narratives that we are both told, and tell ourselves. 

This demonstrates the need for the integration of the mind-body connection as a holistic approach to compassionate care and sustainable lifestyle adjustments. 

In the move towards an increasingly secular, fast-paced and technological world, it has become the norm to subscribe to a gym for physical fitness, whilst often forgetting not to neglect our invisible mental and psycho-spiritual needs.

I know this only too well, having joined in on the burn-out epidemic on more than one occasion. Heeding the call for change, I sought a more sustainable and holistic form of respite. 

This was supplemented by an increasing interest in potent plant-based remedies such as Phytocannabinoids, the impressive capabilities of which were beginning to steal the lime light.

Cannabinoids effectively challenge some preconceived notions around the War on Drugs and existing paradigms in healthcare. The identical nature of exogenous and endogenous cannabinoids contribute to a picture of ourselves as organisms that are part of a greater whole, in our symbiosis with nature. 

We wanted Yūgenial to contribute to furthering research and education, through independent organisations like drugscience.org.uk at Imperial College London, which operates free from political and commercial influence. We are also members of the London Psychedelic Society. 

I studied Medical Science with Gastroenterology and Hepatology at Imperial College, and have worked with chemists and scientists in the formulation of these products. 

Our ethos, ingredients and delivery are all about holistically combining the best that Mother Nature and Ancient Wisdom have to offer, with the latest developments in cutting edge Science and Technology.

We have a boutique network of manufacturers that started making in-house blends to help themselves, their families and friends, long before it was cool. Each product is THC-free, UK legally compliant and is formulated for excellence, especially when it comes to taste. 

Ethnically half South Korean and half Welsh, Yūgenial is a marriage of my Eastern and Western heritage. We wanted to promote transparency, clean science and consumer education in the market, alongside changing perceptions around integrative health, plant medicines and drug policy. 

Where CBD is concerned especially, it is important to find high-grade oils, public certificates and test results from brands that you can trust.

We hope you enjoy these lovingly crafted, unique creations. – Nia Elin, Founder

Where it all began

Call it a cliché, but we left part of our heart in Indonesia. Away from the tread-wheel of the city, it’s in this corner of the world that we reconnected with simplicity, authenticity, tradition, nature and perspective. One of our favourite extracts comes from the Author and Philosopher David Abram:

“Late one evening I stepped out of my little hut in the rice paddies of eastern Bali and found myself falling through space. Over my head the black sky was rippling with stars, densely clustered in some regions, almost blocking out the darkness between them, and loosely scattered in other areas, pulsing and beckoning to each other… But the milky way churned beneath me as well, for my hut was set in the middle of a large patchwork of rice paddies, separated from each other by narrow, two-foot-high dikes, and these paddies were all filled with water… By night the stars themselves glimmered from the surface of the paddies, and the river of light whirled through the darkness underfoot as well as above; there seemed no ground in front of my feet, only the abyss of star-studded space falling away forever.”

Yūgenial is an adaptation of the Japanese word ‘Yūgen’: a sensation of the mystery of the universe. In a time when light pollution is so dense that it is no longer a daily occurrence for most of us to experience falling through the cosmos, ‘Yūgenial’ has connotations of both the expansive and introspective, the essence of being and the merger of modern scientific progress with the ancient wisdom of a long-forgotten past.

Hemp seeds may have been used as a food source in ancient China as early as 6000BC and Cannabis is often referenced in folklore for its healing and agricultural properties. There are also many mysteries about the Ancient Egyptians and their seemingly advanced way of life, their medicinal use of Cannabis may be one of them. Some sources state that the Ebers Papyrus indicates that the Ancient Egyptians had uncovered and used the properties of the plant extensively.

In Sanskrit, the plant is known as Ganja and some scholars suggest that the mysterious identity of the ancient drug Soma, mentioned in the Vedas, was Cannabis. It is believed that Cannabis leaves and flowers have profound ritual and ceremonial use throughout ancient history. Today we come full circle as we begin to re-investigate some of the wonders of this plant ourselves.

‘Cannabis is the single most versatile herbal remedy and the most useful plant on earth. No other single plant contains as wide a range of medically active herbal constituents’ – Dr Ethan Russo, MD (Board-certified neurologist).

Why ‘Self-Care’?

“Yesterday I was clever, so I wanted to change the world.
Today I am wise so I want to change myself”

‘Self-care is not selfish’ because we have a shared responsibility to be responsible to the self.
To help each other to help ourselves, whereby all meaningful and lasting change comes from within.

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